Esprit du Sel company has always expressed a strong undertaking for the safety and the value of the unique heritage of Ile de Ré : the salt marshes. In order to increase the value of the salt marshes’ seawater, particularly rich in minerals, trace elements and phytoplankton, ESPRIT DU SEL has launched a cosmetic line very original in its concept.
The launch of the line Bio-Salines Ile de Ré®, strong asset of the diversification’s strategy of the company’s markets, also constitutes the natural repercussions of an upgrading and preservation will, because salt marshes represent the work of humans. These high quality, original and various products, have the same central theme : the salt marshes and the sea. They increase the value of raw materials like “Fleur de Sel” (literally “Flower of Salt”), Salicornia, Everlasting Flower, Seaweed, or Sau-Fine® (particular concentrate of seawater, naturally rich in minerals and trace elements, harvested in the salt marshes of Ile de Ré). But they also claim the respect of the tradition and the environment through a team concerned about the concept of “sustainable development”.
This exclusive concept is perceived as innovative on the cosmetic market, mostly occupied by world-known brands. There’s no denying that the connotation of Ile de Ré is a commercial label which couldn’t erase the great quality and originality of this beauty care line. Esprit du Sel company has succeeded in creating a real and distinctive market that is developed with dynamism, because this company has always been attached to propose genuine products, and whose ingredients are drawn from the heart of nature.